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adidas Stories

adidas / January 06, 2022
HOW CONFIRMED DROPS WORK

If you’re looking to secure some of the most hyped releases on CONFIRMED, getting your hands on one of the limited drops can often feel like a tough game to play. Our goal is to provide the fairest, m...

adidas / January 07, 2022
WELCOME TO CONFIRMED

CONFIRMED is your destination for the best adidas drops. No bots, no campouts, just the fairest access. This is the spot for exclusive releases, limited editions, and sneaker stories — straight from t...

adidas / December 02, 2021
SHUKYU MAGAZINE REVIVES TEAMGEIST, THE SPIRIT OF FOOTBALL

Has it really been 15 years since the world first saw Teamgeist? The revolutionary design pioneered by adidas took the world by storm and instantly became an icon of football – the game and the fashio...

adidas / November 01, 2021
Hit the Road: Now is the time to get on your bike

Cycling is for everyone, you don’t need to look like a pro to give it a go.

adidas / November 01, 2021
Get ready for winter: Why cold conditions shouldn’t stop the ride

There is no bad weather. Learn what to wear to stay warm on your bike this winter with our essential guide

adidas / September 08, 2021
RUNNERS TRY THE NEW ADIZERO COLLECTION IN A BIOMECHANICAL LAB

Two adidas Runners coaches put the new models to the test

adidas / August 16, 2021
Gearing Up For Gravel – Adventure off-Road

When the detour becomes the main event, the real fun begins. Switch out the smooth for the rugged with The Gravel Shoe, bike footwear designed with off-road riding adventure at its core.

adidas / August 13, 2021
2 Minute Read
How to Clean adidas 4DFWD Running Shoes

adidas 4DFWD shoes are built to work as hard as you—and they'll last even longer with care. Here's how to clean 4DFWD shoes in the washer, by hand, and more.

adidas / August 13, 2021
3 Minute Read
From Futurecraft to 4DFWD and Beyond: The History of adidas 4D

4D is a breakthrough adidas shoe and a revolutionary step in footwear. Learn about the history of the adidas sneaker built on a history of innovation.

adidas / August 16, 2021
LOOK FROM WITHIN

Ultra-Trail du Mont Blanc is no ordinary race. This is the story of how Ekaterina Mityaeva used her dream of winning UTMB® to fuel the creation of the new TERREX Agravic Ultra.

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THIS IS CONFIRMED

From exclusive interviews with our partners to deep dives into our archive, the CONFIRMED app gives a behind-the-scenes look at the adidas trefoil community.