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THIS IS CONFIRMED

Be the first to access curated collections and explore the stories behind the Three stripes.

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INSIDER STORIES

From exclusive interviews with partners to deep dives into our archives, CONFIRMED offers a behind-the-scenes look at the adidas community.
GARY ASPDEN: THE THREE ZX’S THAT DEFINED HIM
GARY ASPDEN: THE THREE ZX’S THAT DEFINED HIM

In the mid-80s in Bolton (England), there was a huge dance studio called Maxwell's whose owners had become aware of the growing popularity of hip-hop.

SHPTLKS episode with Pam Pam
SHPTLKS PAM PAM

Hear from the founders of the UK's first women's-only sneaker boutique.

ADIARCHIVE: "THE MONEY SHOE"

For the 1984 Los Angeles Olympic Games adidas needed to take design to the next level.

EXPLORING THE ART OF SNEAKER CUSTOMISATION

Sneaker designers and artists have long used customization as a way to stand out from a sea of sameness.

MORE MEMBERSHIP REWARDS

adiClub members enjoy more rewards with CONFIRMED. Get early access to adidas' newest products. Be the first with priority access for more wins on limited drops. Receive invites to exclusive events both online and in store.

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